Pick by what they're into
Find the ritual or the habit, then find the treat that goes with it.
For the afternoon matcha break
Matcha Latte
$9.95
Our white chocolate with earthy green matcha.
See it in the shop
For fewer, better things
Dark Chocolate
$9.95
55% cocoa couverture made by hand, the traditional European way.
See it in the shop
For the nostalgic one
Apple Pie
$9.95
Our take on apple pie, in a bar. It tastes like a family holiday.
See it in the shop
For the one who wears the same hoodie every weekend
FRENS HOODIE
$88
Heavyweight 640 GSM French terry, all cotton. Built to last years, not a season.
See it in the shop
What they care about
- Fewer, better things. Most have spent years decluttering, so a gift has to earn its space.
- Where it came from. A small-batch maker they can name beats a big brand.
- Their routine. A gift that fits the morning coffee or the afternoon matcha gets used and remembered.
- For millennial parents: a treat they don't have to share, and an hour without the kids.
What to skip
- Clutter. Novelty mugs, decor and anything that needs a shelf.
- Fast fashion. They'd rather have one heavy cotton piece than three thin ones.
- Anything ironic about avocado toast.