Any time

What do Gen Z actually want as gifts?

Gen Z wants gifts with personality: things that feel personal, a little fun and worth showing off. Cute characters, clothes with real art and a good oversized fit, and treats in flavors that feel new all land. Specific and thoughtful beats expensive every time.

Pick by their vibe

A generic gift reads as no effort. What matters is whether it feels like them.

Who it's for

  • A girlfriend or boyfriend: tie it to an inside joke or their usual order, and write the note the way you actually talk.
  • A friend: small and fun beats big and earnest.
  • A teen: give them something they'd pick themselves, not a parent's idea of cool.

What to skip

  • Anything that says "Gen Z" on it. They'll know you searched for it.
  • Generic gift sets with nothing chosen for them.
  • Joke gifts that are only funny once.

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